Yahoo! has announced that its Personality & Love Style Test results have become a key factor in identifying best potential matches. What they mean is that they have taken the WeAttract test that used to be on Match and integrated it into the Yahoo! Personals search feature. This is a very smart move, something that I believe Match was unable to accomplish due to the tenuous nature of the relationship with WeAttract. Yahoo! also mentions that members can now print out their Personality and Love Style Test.
I recently spoke with Dr. Mark Thompson, one of the authors of the controversial WeAttract whitepaper and the designer of the WeAttract Personality profiling and Physical Attraction tests. I’ll have more on our conversation soon.
