Danah Boyd blogs that Friendster is offering what is essentially a free version of TypePad to members. This is what Michael Jones has been talking about for a while now. Mike gave a great presentation at iDate which mentioned the values of adding blogs to profiles. Blogs are the next generation of profiles and personal ads, providing people with more freedom of expression, expanded findability and increases the stickiness of sites.
Frienster has been losing ground to competitors like Myspace for a while and the recent confusion over the deal with Eharmony didn’t bode well for the biggest name in social networking. Will offering blogs to members stem the stop the bleeding?
