This week I’ve been talking a lot about how to prototype a dating site. Lots of companies will throw something up on White Label Dating or Dating Factory and if it takes off, start their own site. Other companies are even lazier and more clever. They create Google ads for a new site which is simply a landing page asking for an email address. If enough people sign up, they will launch the site.
Infomercials are the grandaddy of test marketing. Lots of them state “ships in 6-8 weeks.” This is supposedly because they run the infomercial, take the orders, and if they get enough they will actually create the product.
I’m not sure if this dating-based gaming site actually has a product or not, or if the site is really down, but it caught my attention.
In Dudes Can Pay Hot Girls to Play Online Video Games With Them, VentureBeat says:
If you’re a lonely gamer dude, then GameCrush might be your ticket to meet a hot girl.
That’s the basic pitch of this social networking service, where guys can pay cash to play hardcore video games with attractive females on the GameCrush site.
The site, which launched today, lets dudes view the profiles of “PlayDates.” The profiles say what the girls’ “turn ons” are and show their photos. If you find a girl you like, you can send her a game invite. If she accepts, you get six to ten minutes of one-on-one game time.
A speeddate session based on a game, great idea. This feels like it could be a cam-girl site where the female gamers get paid to play. If not, they should consider that. Lots of men would pay a few bucks to look at a pretty face while fragging each other in Call of Duty.
