Virtual goods company Viximo has published a report for online publishers entitled “Raising Money For Charity Through Virtual Goods And 4 Keys to Success. The paper details some of Viximo’s recent experience in the space, and four keys to implementing such a campaign successfully.
Topics include:
- Opportunity to Increase Goodwill
- Opportunity to Convert Non-Users to Customers
- Opportunity to Increase Overall Revenues
- Opportunity to Increase Customer Lifetime Value
I mention this because I was surprised that more dating companies didn’t sport Haiti donation buttons on their sites.
