Yesterday I spoke with Kate Brooks, the new Director of marketing communications for Zoosk. After we got off the phone I saw this ad on Facebook. Marketing gimick or could Zoosk actually be banned from Facebook?
5 Dating Apps For People With No Shame: The Girlfriend Keeper app is essentially an automated boyfriend, developed to ensure that you contact your girlfriend as much as you should. You notify it of your relationship’s seriousness, apply a contact frequency and then choose texts, emails or both to be sent to your partner.
A Spanish reader wrote in about this Zoosk ad currently running in Spain. supposedly the Spanish is “pretty lame” but I cannot testify to this. What was more interesting was hearing:
…it’s one of the first Facebook ads I’ve seen in portrait format. Given that it’s very hard to show a lady’s face (which facebook does rather insist on) and chest (which the advertiser wants) together in landscape, their workaround is just to cut the landscape in half to create portrait! I wonder what that does to their click-thru…
Interesting. I wonder what the A/B testing looks like for Facebook dating ads.
Melissa Braverman, Single Gal in the City, was in Atlanta And Kansas City over the weekend. March 1st, 2010, Melissa embarked on The Great Dating Blitz, an 8-week, 8-city dating tour across the U.S. Visit http://www.singlegalnyc.co
Pingdom writes about Innovation by acquisition.
What do Flash, Android, Hotmail, Google Analytics and Powerpoint all have in common? Can you guess?
The answer is: None of them were created by the companies who now own them. They were acquisitions.
I’ve been helping pair up vendors with dating sites for a long time. Vendors often come to the table with an off-kilter pitch or want too much money for their services, and dating sites aren’t always able to see the value proposition of a third-party service, which is where I come into the picture.
It’s unfortunante that the dating market does not function in a way that companies like IntroAnalytics, HonestyOnline, DatingHeadshots and many of the other companies I’ve worked with are able to be acquired, instead fighting day in and out to partner with dating sites.
