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Valentine’s Day-related Web sites gained visitors in January and early February, according to Feedback Research. For example, online personals sites like Match.com and Yahoo! Personals were viewed over 29 million times by GAIN Network users between December 28, 2004 and February 7, 2005, with the average viewer coming back 7.45 times and spending over 40 minutes online. CupidJunction.com had an increase in traffic of 43%, while eHarmony.com experienced a 24% increase in traffic.