On Valentine’s Day, Comcast Corp. is launching a new video-on-demand service called Dating on Demand. Digital-cable subscribers who are seeking dates will be able to download videos of singles and upload their own videos. The free service is rolling out today in Philadelphia and Chicago, with Baltimore, Washington, Portland, Ore., and Denver being added in the spring.
If a viewer is interested in contacting someone featured on Dating On Demand, they will need to:
1) Write down the HurryDate ID of the person from the video profile
2) Go to www.hurrydate.com, register for the online service and create a HurryDate profile.
3) Find the single they are interested in contacting and send him/her an email to their HurryDate email account.
More info here.
This is a great idea. Think of the advertising revenue, cross-promotions and couch-potato aspect and you’ve got a potential winner, but only if they put some budget and decent marketing behind it.
