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From About.com:

Consumers are expected to spend $97.27 on Valentine’s Day, down slightly from $99.24 last year. However, 61.8 percent of consumers plan to celebrate the holiday, up from 59.8 percent one year ago. In all, 2005 Valentine’s Day spending is forecasted to reach $13.19 billion.

How did you Valentine’s Day marketing effort work out? Did numbers go up or stay the same? How many sites did an affiliate deal with 1-800-flowers or similar service?