As the online dating industry starts it’s busy season and prepares for iDate in January, I’m going to be mentioning a number of resources that dating sites can take advantage to make 2010 the best year yet for the online dating industry.
First up, email marketing. Except for a few sites, email from dating sites to members remains an afterthought. Dating sites know who members clicked on, who they emailed, the last time they received an email and a whole lot more. Why then, is this valuable information not embedded dynamically into emails?
Lyris is running a webinar on January 12 that you might be interested in.
For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high… how can email marketers deliver better results in 2010?
Spend an invaluable hour with prominent email marketing expert J.D. Peterson, who will reveal the latest trends in email marketing for the coming year and show you how to leverage those trends to jump-start revenue for 2010 – and pull ahead of the competition.
Tuesday, January 12, 2010
10:00 AM Pacific Time / 1:00 PM Eastern Time
In the meantime, check out the Lyris Webcast Archive.
