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Anne Holland, founder of MarketingSherpa, is launching a benchmark study to gather stats about the online subscription industry – of which dating sites are about 30% of total revenues. If you have any connection to selling subscriptions, online publishing, or membership sites, your anonymous contribution will be *invaluable*. It will only take 5-7 minutes. I took the survey and hope dating site owners will as well. The results by category look to be enlightening.

Subscription & Membership Site Business Study 2009