My trial “guest list” status in Yahoo-speak, ends tomorrow. I’m told by email that I’ll miss out on advanced searching and matching features unless I fork over more cash. I followed the link to the Upgrade page and see that the list price for Premiere is $34.95 a month yet I’m offered the service for $19.95 a month, which is the standard price for Yahoo’s generic date-warehouse. This offer has been extended until Feb 17th.
snip:
For a limited time*, we’re offering our current subscribers a free upgrade to Yahoo! Personals Premier. With Premier, you’ll have access to everything in our standard service, as well as Premier’s advanced searching and matching tools developed for people looking for long-term compatibility. Get on your way to better first dates, more second dates. Upgrade now and you’ll lock in this low introductory price for as long as you remain a Premier subscriber.
Makes me wonder why they are extending the upgrade offer. What percentage of the existing Yahoo! database of members have signed for the Premiere service? I would hazard a guess that the answer is probably not many if they are extending the offer. Who’s idea was it to end the trial two weeks before Valentine’s Day?
Yahoo Personals Premier subscribers also benefit from the following features:
— Overall Fit Rating – One to five hearts will appear within search results based on a combination of Personality Fit and Relationship Fit ratings
— Personality Fit – A measure of compatibility with someone else who has taken the Personality & Love Style Test; a rating ranging from “Good Fit” to “Poor Fit” appears directly in search results
— Relationship Fit – A five-point scale (from “Excellent” to “Poor”) displayed directly in the search results indicates whether someone who has also taken the Relationship Test is a good fit
— Fit Optimizer – Singles are encouraged to provide feedback on how compatible they are with the people Yahoo Personals recommends for them; feedback improves future search results
The regular Yahoo! personality test is from WeAttract, looks like their SmartFit technology is by the same company.
I need to poke around the site some more. Lot’s of little changes to check out.
