Dating sites searching for new revenue streams are hearing a lot more from companies who provide compatibility reports to dating site members.
Years ago I traded WeAttract reports with someone I started dating. We annotated our reports and shared them after our third date. Enlightening to say the least an it didn’t cost us a dime. We referenced that report on and off the entire time we dated.
Today’s crop of compatibly reports weigh in at around $20. Take Pillow Talk Profiles for example, which measures sexual compatibility without revealing any of the details to either person. The report examines both members of the couples’ views about lifestyle, orientation, attitudes, tolerance, sexual practices and preferences. This results in a report that gives couples the tools to thoroughly evaluate their potential for long-term sexual compatibility.
There is an obvious need for these services, yet it’s been years since a report came out which actually caught the attention of singles. Why is this? OKCupid does basically the same thing, for free. It’s millions of questions are arguably more thorough than any report could possibly be (and more fun to answer IMHO).
Understanding ourselves, our problem areas and fatal flaws is important in the online dating process. Spending $20 on a sexual compatibility report and another $20 on a personality report is a difficult sales proposition for most people. Why not create one report that covers everything which can be sold across the online dating industry?
Dating sites could subsidize the cost of the reports through advertising and sponsorships, then turn members onto newsletters, advice columns and other ways to improve their chances of success.
Stop thinking about third party offers as simply additional revenue streams. Instead, they should be regarded as member benefits useful when promoting your dating sites.
