A Salon.com article about marketing yourself online via cultural references. “Indeed, each personal ad patches together an increasingly eclectic and romantic mélange of brands to create a signature brand: “The Anarchist Cookbook,” Moroccan Mint loose tea, Jack Russell terriers, “Naked” by David Sedaris, Tenacious D, Williams-Sonoma, “North by Northwest” starring Eva Marie Saint and Cary Grant, Vespas, late ’60s Hanna-Barbera cartoons. The cultural references become dizzying after a while, with each brand standing on the shoulders of a million brands that came before it. Pepsi is Britney Spears is Marilyn Monroe is “Pleasantville” is the idealized ’50s. Chevy is Bob Seger is the American Farmer is Marlboros is Wrangler Jeans is “The Grapes of Wrath.”
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
