Look at how SinglesNet velocity has gone down. Velocity reports the relative change in daily Attention and is used to determine the relative growth of a domain over a particular timeframe or compared to other sites. this is usually what happens when your traffic is banned from social networks, or ad spend drops, or something generally goes wrong in the marketing channel.
I could look at these charts all day, so many interesting trends start to emerge, especially when looking at multiple sites. For example, dating site traffic dips experiences a dip in October. Is this because they are conserving ad spend for the busy season, or social networking advertising is more expensive or something else? Most large dating sites are down down down in terms of traffic. The recession growth is still a lot of hype in my mind and besides a strong November/December for all of online dating, things remain the same for the most part.
I look for trends, not exact numbers. It’s amazing to see major sites losing millions of users over time. Here’s to massive customer churn. Thanks to my special friend up north for the heads-up.
