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DownToEarth continues to drive impressive amounts of traffic, 250k visitors, 700k visits in the last month. Amazing. The site isn’t very sticky though, about three visits per month and 12 pageviews per visit according to Compete. Something tells me people create profile then bounce. OkCupid gets about 54 pages per visit and PlentyofFish gets 29. Do you see where I’m going with this?

DTE is as bare-bones as you can get when it comes to profiles. I know zilch about the other person except their basic stats. Maybe it’s just me, but with all of the dating I’m doing on free sites because of the recession (ahem), I’m really not in the mood to take a lot of chances with people if I don’t know more about them from the get-go.