Way back in May, Meetic became premium dating partner of LYCOS Gütersloh/ Paris. They had 4 million members, the deal with Lycos is what got them to the nine million member mark I mentioned earlier. According to comScore, Meetic has 2.2 million visitors.
I receive an email from Meetic just now. Their comments:
Meetic is owned by Marc Simoncini founder. AGF-ALLIANZ have few percent of the company since Meetic has raised 10m$ this summer.Paid members- this is confidential but we have had 9 million of registrations since our launch (3 years ago), we’re now launched in 19 countries. Our turnover will be around 34m$ in 2004 and our ebitda around 7m$.
Visitors- Nielsen has certify Meetic is the leading dating website in Europe (meetic 1.5 million of visitors in October, ilove : 1.3 million, match.com : 1.2 million) . We have around 40 partnerships with major European portals (see example http://yh.es.meetic.com/ , http://it.meetic.yahoo.net/ , http://asia.yahoo.com/meetic/ , http://meetic.web.de )
Details from Lycos press release:
Within the scope of a two-year co-operation agreement concluded by LYCOS Europe, one of the leading European internet portal providers, and Meetic, the biggest dating-community in Europe with 5 million members, LYCOS Europe will integrate the Meetic database as an additional service for the online dating-platform Love@LYCOS and meetic will become the premium dating partner of Lycos. With more than 4 million registered users, Love@LYCOS is among the most prominent dating-platforms in Europe.Search queries within the dating-service Love@LYCOS will also show consistent profiles of the Meetic database additionally to the Love@LYCOS search results. These search results will be marked as so called “sponsored links” and will provide highly relevant results for users. Direct marketing measures, e.g. newsletters, and the opportunity to co-register when registering for Love@LYCOS, will inform the users about the new service. Besides a co-branded dating service an online-media campaign will promote the new service-offering by means of target group specific addressing of the users on the Lycos portal.
Too bad Lycos US couldn’t get the same sort of marketing strategy going for MatchMaker.
