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Most press releases tout new features or membership growth. Taking a different approach, LDSpromise sent out news that using its SureMatch Compatibility Algorithms, LDSPromise has compiled more than 20,000 Potential Relationship Matches matches during the first two months of using its SureMatch Compatibility(SM) test. The test is based on 21 areas of relationship compatibility (as opposed to Harmony’s 29).

Gary Judd, a partner at LDSPromise.com:

Singles will quickly find four or five matches they can relate with. Beyond giving singles somebody to chat with, we want to help them develop strong relationships based on principles of attraction, communication and emotional maturity.

Four of five matches? That seems pretty slim. Then again, all niche sites have to start somewhere. Membership numbers may be low at the beginning, however they stand to rise as the marketing dollars begin to flow.