FriendFinder Inc., the world’s largest online dating network, today announced the launch of YoungAtHeart.com, an online dating destination focused on serving the unique needs of the Baby Boomer generation. Created to answer the unmet needs of busy professionals looking for marriage, dating, and friendship, the new site focuses on the values specific to Baby Boomers that are not addressed at other online dating sites. YoungAtHeart is the latest addition to the market-leading FriendFinder network, a series of customized destination sites designed to meet the unique cultural, religious, or demographic needs of individual communities.
Andrew Conru, founder and CEO of FriendFinder:
Tech-savvy Baby Boomers grew up with television, microwave ovens, and computers, and embrace online dating far more than the older generation. With 78 million Baby Boomers turning 50 in the next 10 years, YoungAtHeart age will be THE hip online destination for the largest population of online singles in today’s market because it was created specifically to satisfy the unique attributes of this generation.
Over 89 million users have participated in the FriendFinder network since its inception in 1996, underscoring its unmatched leadership in the marketplace. The company has increased revenues in 27 of the past 28 quarters and over 65,000 new sign-ups occur daily.
It curious that, with 15 million active members, the FriendFinder network never seems to show up in traffic stats. They constantly lead the industry, adding features and services long before anyone else.
