At the last SITRAS event down the road in Miami Beach in June, there was lot’s of talk about how bad the customer service is at most online dating sites. It was the number two complaint from customers and I’m not hearing anyone address this. I’m hearing a lot of new, and not so new, ideas about how to grab more market share, but nobody seems concerned about their current customers. Reducing customer churn by integrating value-added services and higher-touch customer service could be a whole track at a show like this, maybe next time.
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
