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I’m here at SITRACon II, seeing lots of familiar faces and lots of new people as well. It’s always good to spend time with peers and listen to new business ideas and value-added services, and that’s what SITRAS is all about. Not as many offline coaches in attendance this time around, however I understand that the ebulient Julie Ferman gave a great talk about state of the art dating coaching.

I’m fascinated withmatching technologies and I was able to catch the last few minutes of a talk by Chris Knudsen at Relate Networx. Chris spoke about adding value and revenue with scientific matching services. Audience members were asking questions about who owns the data collected by Relate, and came up with a few new ways to leverage the power of scientific matching. Scientific matching is a hot topics when it comes to service differentiation and it’s good to see Chris as well as Steve Levine at Transparensee sharing their thoughts on this timely topic. I need to go find the pool.