Bonefish is the oldest white label dating provider. Online Personals Watch talked to Bonefish CEO Mike Fitzgerald about online dating scammers. About 90% of the scamming on Bone Fish’s sites has come from Russian and African scammers and they have had only one affiliate scammer.
Many a time I’ve looked on the internet for places that work like a “scammer centralâ€. I’ve managed to find a few websites that list 5,000-7,000 members who are known scammers. However, I do not think that this is the right approach as it lists the names of the individual members (the scammers) that are contacting the members – not where they come from!
This is a topic I have discussed with many online dating executives over the years. iovation has a massive database of scammers and I’m working with a company that’s going to add additional layers of protection that can be integrated with a centralized database.
DatingAdNetwork interviewed Bonefish as well, going into much greater detail about how Bonefish operates. The Bonefish affiliate program is mentioned, specifically it’s ability to address very specific niches, something Mike says other white label providers are not as good at.
…with Bone Fish all affiliates can benefit from our complete customization tools too. Each and every site can be fully branded to suit an affiliate’s needs, and when we perform a site integration (where an affiliate integrates a dating site into their existing site), we adhere 100% to their brand and identity. Perhaps this is why we have a 90% referral rate from our affiliates…
Mike makes a good point about new webmasters spending too much time tweaking the site and not enough on marketing. I spend a great deal of time talking to dating startups with tiny marketing budgets, helping them to devise plans for driving traffic without breaking the bank. These days, traditional banner advertising is out of reach from almost all dating sites. Widgets, affiliates, banner exchanges and social networking apps seem to be driving the lions share of traffic these days.
Bonefish offers a 50% tax-free commission. 15,000 live sites, 4,000 webmasters.
