The 8at8 blog, Tales From The Table, has reprinted a story about group dating from the Wall Street Journal.
Is group dating gathering steam in the 20-something set, or is this just a fad? One thing is clear, 20-somethings are not getting what they need from generic internet dating.
In many ways, 21st-century group-dating is a confluence of its past iterations. It’s become a way for people to identify with youth culture, the Facebook generation’s rebellion against the traditional dating model, and a means for women to dial down the pressure of today’s hypersexualized dating scene. All while increasing the odds that these faces in a crowd will find the right someone.
If your dating site sends out press releases, take a moment to read the entire article. Notice how the reporter writes about several group dating companies, not only 8by8. The piece is more of a survey of the group dating landscape, complete with historical perspective, informative, interesting and well written. All dating site press releases should follow this example. Thats what will get you mentioned in the WSJ as opposed to generic internet coverage. Not that getting mentioned in the Journal will make or break your company, but it certainly elevates your brand above the fray of dating sites competing for attention, at least for a few days.
