From ClickZ:
Personals/dating held its position as the leading paid content category, with U.S. consumers spending $227.9 million in the first half of 2004. Spending in the business/investment category dropped 8 percent to third place, with $154.9 million this year from $168.5 million in the first half of 2003. Both of these categories have seen slight declines in each of the last three quarters since peaking in Q3 2003. The declines in personals/dating reverse a two and a half year period of rapid category growth, signaling a maturing of the market and a normalizing after a period of intense publicity, according to the report.
