Date.com has chosen Enlaso to assist in translating and localizing their three dating sites — Date.com, Matchmaker.com and Amor.com — into Spanish, Portuguese, and German. Before the end of 2009, Date.com plans to have its dating sites available in 18 languages to better accommodate its growing subscriber base from outside the US and to assist it in marketing itself internationally.
I’ve never heard of a dating site expanding into 18 new markets in a year. It will be interesting to see how they go about spending more marketing dollars in each of the 18 new markets it enters in order to justify the translation and expansion plans.
