Recently, I have been on several great dates and been deluged with emails and winks from some very cool women on Match.com. Did someone at Match optimize a database differently, tweak the search page, or are they spending more ad dollars in different ways?
Whatever the reason, I am seriously impressed with the people Match is attracting these days. Obviously there are a number of factors, some of which I can control, others not so much.
The usual post V-day signup splurge is in full effect, I’ve got some new photos and, hello Match, every single woman that emails me says my little mini-blog post that I updated at the top of my profile is a big reason they contacted me. They know I’m active and taking the time to do something different to put myself out there and differentiate myself from the rest of the single dudes.
I only belong to about 10 dating sites now, down from a peak of 25+ a few years ago. I’m not seeing anywhere near this amount of activity on any other site except for OKCupid. Singlesnet sends out a lot of emails but they are so spammy and unauthentic that I don’t even bother replying anymore.
To give eHarmony credit, I have gotten matched several times recently, but I’m not a member right now so into the trash bin they go. They really need to do a better job enticing me into being a member again, their re-marketing messaging is not doing the job.
I feel like I need to put up a giant disclaimer when I write about my personal experience with dating sites. I talk about dating site clients, I trash sites that obviously are just in it for the money and doing a crap job of it, and after 6 years in this business I am admittedly jaded, but not pessimistic (there is a difference), about online dating.
That said, it feels really good to experience this uptick in activity. Here’s to all dating sites working harder to make this experience the rule, not the exception.
