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According to PARSHIP, In 2007, 7.8 million single Britons used some form of online dating service to find romance, compared to the 5.4 million who used a mixture of offline and online services in 2005.

13,000 people were polled in 13 Western European countries for PARSHIP’s singles survey, which determined that three out of four (75%) of UK singles haven’t had a serious relationship in more than 12 months, while half (53%) have been without anyone special for more than three years. Of the British singles logging on to find love, men dated 4 different women over a 12-month period and women clocked up three dates.

There are an estimated 15 million singles now living in Britain (source ONS 2006) of which half (51% or 7.65 million) are looking for a long term-relationship