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PersonalityPro has announced Singles365.com , one of the UK’s largest dating sites, successfully launched PersonalityPro’s Personality Assessment Suite of tools including – Personality Assessment and Essay Coaching, Search Tools and Compatibility reporting.

I’ve been keeping tabs on PersonalityPro over the years. Patrick Marshall and his team have assembled a suite of personality assessment tools that appear to be straightforward to integrate with dating sites.

Integrating third party services with the core offering is a step in the right direction for White Label Dating. A la carte is the way to go, as most customers don’t have the resources, or the willingness, to integrate things like assessment services on their own.