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iDate Europe appears to be morphing into a social networking conference, with the focus on dating becoming secondary.

Attending the event are senior executives from the European social networking industry, social media and online dating industry. Also attending are European mobile carriers, venture capitalists, entrepreneurs, software executives, marketing firms, mobile telecom business development managers, European mobile technology managers, matchmakers and social networking affiliates.

Topics include: social network business development in Europe, European web 2.0, building E.U. based mobile communities and social networks, Euro mobile marketing, European internet marketing, software for online dating and social networking, working with european mobile carriers, the German online dating market, venture capital for European based social networks and others.

Worth going if you do business, are or looking to expand into the EU market.

Full details at the iDate website.