Unflattering numbers from Match.com this quarter. One percent membership growth! No wonder they are raising prices and looking to the UK and Asia for growth.
Acquistion costs are lower as a percentage of revenue, probably due to price increases, no reduction in CPA.
Revenue up 11% from $78.3 to $86.6 million.
Operating Income Before Amortization up 13% from $17.3 to $19.6 million.
Operating income -27% from $16.6 to $12.1 million.
Revenue growth was driven by a 1% increase in worldwide subscribers, including 13% growth in international subscribers, most notably in the UK, combined with higher average prices in North America. Operating Income Before Amortization grew faster than revenue due to a lower cost of acquisition as a percentage of revenue in North America and flat operating costs, partially offset by higher international cost of acquisition. Operating income in the second quarter of 2007 included amortization of non-cash marketing of $7.2 million.
1% membership growth to 1,312.8 million members.
I’m hoping to get some details on the outcome of the $12 million ad spend on Chemistry. The past few months have been great for Chemistry from a PR and brand lift perspective, but whether or not that translates into new paying customers remains to be seen.
