EHarmony is using Tealeaf to “identify actionable Ebusiness insights by walking through exactly what customers experience, reproducing any obstacles and enabling us to quantify them and resolve them immediately.”
EHarmony is using Tealeaf CX to gather website usage insights that are ultimately leveraged across the organization. Engineering is able to immediately detect and resolve any issues before they impact thousands of users; the Product Team can monitor website usage to improve eHarmony’s offerings; the Marketing Team can see website flows through different campaigns; and the Customer Care Team can track down specific user sessions to better assist customers who report issues.
Identifying and fixing problems with the website and user experience is a sound business decision but let’s be honest, the only reason eHarmony bought the software is because nobody wanted to QA the 436 question test. In all seriousness, this is a good move for eHarmony, which wins the 2007 award for highest-tech dating service.
Via PR Newswire.
