Lot’s of attention being paid to the recent Chemistry.com “Rejected” ad campaign, which clearly places eHarmony in Chemsitry’s crosshairs. The media attention is approaching the True.com level, which is to be expected, because let’s face it, besides the retread Living Arts articles about online dating, the media haven’t had much to write about our cozy little industry for quite some time.
Over the weekend I was quoted in the Washington Post in an article about eHarmony stating they have rejected over 1 million people for being, among other things, depressed or gay.
Adam Hanft, in his Huffington Post blog:
I believe that what Chemistry.com has pioneered is the beginning of the next wave of marketing, as companies and brands define themselves in the competitive marketplace by not just how they perform, but their values and belief systems.
Take with a grain of salt, Hanft works for Chemistry.
Adrants says eHarmony Not So Harmonious.
Eharmony blog asks if you agree with eHarmony rejecting people.
AfterElton interviewed Chemistry about the “Still Gay” commercials.
Eharmony’s outside legal council, Lanny J. Davis (who spun the media for President Bill Clinton during his “relationship problems” with Monica Lewinsky), last week asked NBC and People magazine to stop running Chemistry.com’s current ad.
Much like Clinton stumbling over the definition of the word “sexual relations”, Davis is asking Chemistry to add fine print defining the phrase “1 million rejected.”
