Between July 2003 and July 2004, the number of members on PerfectMatch.com has grown from 250,000 to more than 1 million.
Linked marketing deals with high-volume portals such as MSN, Yahoo, Google Inc. and Lifetime Television, whose target audience is women. Getting into television advertising.
Former Glamour Magazine relationship columnist Dr. Pepper Schwartz helped develop the Duet system — a series of questions that focus on an individual’s personality and psychological traits, relationship history and relationship goals.
CEO Dahl is no newcomer to the online dating segment. In early 1999, he took over as CEO at Seattle-based Kiss.com Inc. and sold it to United Kingdom-based uDate for $23 million in March 2001.
He stayed on as CEO of uDate until it was sold to Match.com owner IAC/InterActive Corp. in December 2002.
A few months later, Dahl reassembled the Kiss.com team in March 2002.
They’re a bit late to the party, but with their experience and depth of the team, the 7 million in VC should last them a lot longer that in would a less experienced group.
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