Infamous “pink sheet” dating site Luvoo is going to start charging members $29.95 a year, ditching the free subscription model.
Luvoo mentions stock prices of their competitors in all their press releases to show how warm and fuzzy they are. Feels like a bunch of financial types and a webmaster trying to make a go of online dating. Talk about a site with no soul.
Moving from a free to a paid model has never worked in the dating space, and I’m hard pressed to think that Luvoo is going to buck the trend. Did they pay attention to WebDate?
They have less than a million profiles in our database. They want to get to the magic million member mark, so they are going to start charging people. The logic of this move eludes me at the moment.
I want to know what happens to existing members, do they have to pay to remain on the site?
“Luvoo.com is one of three publicly traded companies in the multi-billion dollar on-line dating industry.”
I wasn’t aware of the “milti-billion dollar status” of the dating industry, these guys must get their stats from their analysts.
Prediction: few existing and even fewer new members will pay to be members of Luvoo, which will slowly fade away into an ongoing series of Seinfeldian press releases.
