Attention speed daters, the key to success is not to act too desperately.
Conventional wisdom has long taught that one of the best ways to get someone to like you is to make it clear that you like them. Now researchers have discovered that this law of reciprocity is in dire need of an asterisk in the domain of romantic attraction.
“Selective vs. Unselective Romantic Desire: Not All Reciprocity is Created Equal,â€? by Paul W. Eastwick and Northwestern’s Eli J. Finkel, assistant professor of psychology at Northwestern, will be published in the April issue of the journal Psychological Science.
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