PersonalityPro has released the Consumers Psychographics Report , the first personality assessment tool specifically designed to advise site owners on how to engage and convert members into subscribers using correspondence and marketing messages that are consistent with their unique personality traits.
Dating sites that offer PersonalityPro’s white-label behavioral assessment tools to their members can choose to run a Consumer Psychographics Report. Based on PersonalityPro’s proprietary DISC-based personality assessment, the Consumer Psychographic Report is an aggregate report on the dating site’s entire database of DISC-tested members. The Report categorizes people into four distinct personality groups and outlines their preferred communication style, motivators, values, and even their fears.
Knowing the psychographic characteristics of each segment of their database, web-dating sites can tailor their marketing messages to be in line with each member’s personality traits. This entails editing email and other correspondence four different ways to accommodate each of the four personality groups: Dominance, Influence, Steadiness and Compliance.
The service only works if your dating site uses PersonalityPro assessment tools. I like the idea of targeting messaging to an individual’s “type.â€? It will be interesting to see just how the service affects conversion rates. Will messaging that reflects your communication preferences beat out compelling copywriting?
PersonalityPro press release.
