Userplane, the premier communication platform for online communities and a wholly owned subsidiary of AOL, today announced that PlentyofFish, the world’s top free dating site, has joined Userplane’s new ad revenue-sharing program. Userplane made the announcement at iDate 2007, the business conference for the online dating industry.
Userplane recently created a new advertising program for sites that pay usage-based licensing fees – typically, large dating and social networking communities. For these sites, Userplane now enables text-based ads within its private-label chat and IM tools. It then splits any resulting revenue with participating sites.
PlentyofFish, an early adopter of the ad-supported business model, immediately signed up. The free dating site has more than 1 million daily visitors and is ranked by Hitwise as a top five dating service in the United States. Since 2004, its members have used Userplane Webmessenger(TM) to initiate, on average, more than 100,000 IM sessions and exchange millions of text and audio/video messages per day.
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