Hows that for an ambigious press release headline? I went to a workshop hosted by the Social Mdia Club Boston last week where we talked about Press Release 2.0 and other ways the PR field needs to get with the program in this tagged, metadata, blogged, influencer-driven media world we live in.
After reading some of the blogs written by the leading thinkers in the PR world today, the press release monster in me is in high gear today. First up, this release from The Right One and Together Dating, which reminded me of the Seinfeld show, a release about nothing.
Sorry Paul and Steve, but can you explain the logic used to formulate your argument that traditional brick and mortar dating companies are expecting gains? That’s not news, that’s marketing. Growth of online dating has slowed, the industry as a whole has not declined. That’s a little to grey-area thinking for my liking.
The release mentions your anniversary and the size of your business, which is misrepresented due to the blending of all your businesses and the fact that many members have their memberships on hold. Then you quote a survey that you don’t name or link to. You mention Marketdata Enterprises, but we have no way of knowing if they are related to the survey. I’m confused.
I’m all for the hybridization of online and offline dating. It’s an interesting story that has not been told well by the press, but this is 100% the wrong way to go about telling it.
Maybe explain “higher lifetime customer value” instead of throwing around empty buzzwords and go into greater detail about the human element of working with relationship experts? Just a thought. Or perhaps the ambiguity of the release will get reporters to call and ask just what it is you are trying to accomplish with the release.
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