The marketing machine at True.com remains in full swing. Now they’re saying that “Millions of Singles Could Be Using Flawed Compatibility Tests.”
If that’s the case, I better call my girlfriend. After our first date we shared our compatibility tests, annotated in MS Word no less.
Dr. Rense Lange at True.com has analyzed the psychometric reliability and validity of the testing methods used by such services as eHarmony, Match.com, PerfectMatch.com and Tickle.com and finds a lack of proof of scientific validity. The research was presented this week at iDate 2004. “Sharing evidence and findings is a long-established norm among professional and academic scientists, ” said Dr. James Houran, chief psychological officer at True.
Welcome to the online dating industry James. I’d like to see established services publicize their Intellectual property, never happen.
