The RateOrDate blog continues to impress. Now they have gone and researched the relationship between online personals and newspapers in the US.
Observations:
Almost 1/3 of newspapers have no online-personals partner? Which side is dropping the ball?
The top two online-personals partners are the ones that have top-tier pricing structures.
JDate is the only non-general dating service to be hooked up with a major newspaper.
NYTimes focuses exclusively on print personals, yet only has 186 listings, including duplicates?
Best Integration:
Boston.com / Yahoo! Personals – Yahoo provides several content sections, Boston.com has their own Personals forum, and Boston.com Personals has even held their own events and contests.
Worst Integration:
Long Island Newsday – you call that a jump page?
Honorable Mention (Misplaced Priorities Award):
The Washington Post – 200,000+ pixels of unrelated banner advertising on a page where people should be focusing on a high-value activity.
Honorable Mention (“404” Broken Link Award):
(tie) The Chicago Tribune and The Baltimore Sun – oddly, the AmericanSingles.com search box redirects through cairo.com… domain is dead.
Technorati Tags: online+personals
