Online dating press releases are typically poorly written and painful to read, often appearing as if written by an investor and CTO with a superiority complex. When I read that OnlineBootyCall reached the one million member mark with only one reported marriage I did a double-take, clearly this was a publicity stunt, or was it?
Typically dating sites let their PR flacks out of their cubicles around Valentine’s day, only to remain mute throughout the rest of the year. This OBC press release should be required reading for all dating site PR departments. The quote from the CEO is tongue-in-cheek writing at it’s finest.
OnlineBootyCall.com (semi-NSFW), a division of Mobeze, Inc., is proud to announce that they have received only one confirmed report of marriage since their Web site’s inception three years ago.
Moses Brown, Founder and CEO:
Reaching the one million member mark with only a single reported marriage is a tremendous accomplishment. We don’t ask for your life story because we don’t care. We think online dating should be easy and fun and not a lot of work. We want members to party and have fun. Our motto is: ‘Finding the pieces without the puzzle.’
Brilliant. OBC deserves all the publicity they get from this.
Read the release in it’s entirety.
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