People send me announcements for new dating sites all the time. I don’t often write about them because 99% are identical except for the logo.
I ran across the announcement for FarmersOnly. Jerry Miller, the site owner, puts his name and email right on the home page and explains the site with a reasonably short narrative.
There are basically two groups in America. Group one: their lives revolve around four dollar cups of coffee, taxi cabs, blue suits, high heels, conference rooms and getting ahead at all costs in the corporate world. If you fall into this group you’re probably on the wrong online dating site. Group two: they enjoy blue skies, wide open spaces, raising animals, appreciating nature and truly understand the meaning of Southern hospitality, even if they don’t live in the South. This group makes up America’s Heartland. This is not a geographic area, this is a slice of America with good old fashioned traditional values, values that were never lost by the farmer.
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Instead of asking what your astrological sign is, at FarmersOnly.com I ask if you raise or breed alpacas, horses, cattle, chickens, dogs, goats, rabbits, sheep, grow crops, or if you’re an organic farmer, student farmer, cowboy, cowgirl, or just a farmer wanna be! How many singles sites do that?
As a four dollar coffee drinker, I had a good laugh at how they clearly explain that I’m not wanted there. Talk about clarity of message and a well defined demographic!
The majority of dating sites break themselves into two groups, casual or serious daters. Most are afraid to further segment their audience in fear or alienating anyone. This works for date warehouses, but if you’re not in the top 10 dating sites, get focused on your core audience and cater to their unique needs.
FarmersOnly reminded me of CowboyDate, another favorite niche site.
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