According to Adrants, Alloy Media + Marketing has released a study that found adults age 18-30 place far more emphasis on a brand’s social responsibility than its use of celebrity endorsers. This on the heels of a year filled with dating sites touting celebrity endorsements and star psychologists, but to what degree of success? Where is the social responsibility in the online dating market?
Research consulting firm iResearch valued the China online dating market at 37 million yuan (US$4.5 million) for 2004 and 91 million yuan (US$11.2 million) for 2005, and predicts it will grow to 653 million yuan (US$80.5 million) in 2008. (China Daily)
Match.com CFO Lisbeth R. McNabb joins Board of Directors at Nexstar Broadcasting. (TMC Net)
Match is doing the first live tv ad in the UK. The ads will be pre-scripted and will also air after a delay of about 10 minutes so that the BACC can review them. Despite the slight delay, ITV classifies the ads as live. (Media Life)
Ford did live ads last year in London, and ‘The Tub’ had them as well. (The Guardian.)
We’ve had them for years, from Saturday Night Live to the live advertising on US television in the 1950’s. (Mark Cuban’s blog)
Technorati Tags: live+advertising
