True.com has been ranked as the nation’s No. 1 dating site, according to Hitwise’s May 2006 report on lifestyle dating Web sites. I’m glad to see this finally happen, what with Match, Yahoo and PlentyofFish saying they are so popular, I’m glad this is finally settled.
True CMO Cornell McGee has been sending a lot of ads and money over to Myspace, I can’t visit my page there without seeing True babes. Is a calendar next? True is taking a play from the Plentyoffish playbook. Advertise an upsell opportunity on a site that doesn’t quite do it for many people.
If horny men are a niche market, True has it covered. Is there another market they are going after that I’m unaware of? Horny women perhaps? True also announced a triple-digit increase in its multi-million dollar advertising budget. How much is triple digits?
a) $N00 to $N00,000
b) N,000 to N0,000
c) N0,000 to N00,000
d) N00,000 to N00,000,000
I know what it is, care to hazard a guess?
TRUE remains the only online dating service to offer scientifically-based compatibility testing. Take that eHarmony and Chemistry.com.
True press releases are quite the caricature of the company, much like their ads.
Technorati Tags: advertising, true.com
