Perfectmatch.com Launches Duet, a 360 degree presentation of it’s members.
At first, I thought this meant you could spin people around and check out the rear-view. Sadly, the reality is a new profile with a four-part grid that “offers a rich showcase of important information for relationship-oriented singles, including an in-depth personality analysis, perspective on their lifestyle and approach to relationships, their core values and ideals, and their personal preferences.”
The new profile looks clean, sterile and overly simplistic. It’s difficult to tell how well the new profile works until you look at a few dozen profiles. My first impression is that there is not enough detail shown up front, will people accept needing to click five or six time to dig deeper into someone’s profile? Execution aside, I commend PM for having the guts to force people to revise their profiles.
PM calls it a counterbalance to casual dating sites focusing on photos, which is hogwash. It’s about information organization. The person’s photo is what you see front and center, so how is that different?
I like how PM brags about selling two dating sites to Match.com in 2002 for $150 million right on the home page, that’s got to impress people.
Press release.
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