RELATIONPLACE.COM is for sale. It is similar to eharmony.com in the sense that it uses an extensive personality test to match members. The test and matching algorithm were developed by the owner of RelationPlace, Irene Laudeman, Ph.D. One important difference between the two websites is that Eharmony’s test and algorithm were developed by a Clinical Psychologist (Dr. Neil Clark Warren), while RelationPlace’s test and algorithm were developed by Dr. Laudeman, who holds a Ph.D. in Personality Psychology from the University of California in Berkeley. To make an analogy, who would you like performing brain surgery on you—a General Surgeon or a Brain Surgeon?
As you know, there are thousands of dating websites competing with one another. Dr. Laudeman believes that her test and algorithm will give a significant competitive advantage to any dating website that acquires RelationPlace.com.
ASSETS FOR SALE
1) Psychologically Valid Personality Test
The test is based on the Five Factor or “Big Five” model of personality which is widely regarded as the most valid model of personality available. The model has been studied extensively by researchers around the world and has been validated for virtually every subpopulation in North America and for many populations in other countries. Comparable tests are available through psychological testing services for $35.00 for each use of the test. The test is comprised of sixty questions that measure personality on five dimensions of personality. The test is scored against national norms and the person is assigned to one of fifteen personality types. There is a computer generated personality description produced that is about one half page long. There is also text available to generate a several page report on any of fifteen personality types but this is not implemented on the website.
2) Matching Algorithm
There is a basic two way matching algorithm based on personal preferences for a partner currently implemented on the site. In addition, there is detailed documentation available for implementation of a complex matching algorithm based on personality variables.
3) RelationPlace.com website including:
*Code for all front end pages (HTML)
*Code for all business logic (PHP)
*Database schema
*Rights to all photographs displayed on the site
*Domain Name: RelationPlace.com
The website is currently hosted at a WestHost hosting facility and is running against a MySequel database provided by the hosting service.
4) The use of Dr. Laudeman’s name and credentials in marketing materials.
Dr. Laudeman would be an advisor to the purchasing company in the areas of personality psychology and matching for one year. An edge that eHarmony has is their marketing use of the psychologist who developed their personality materials. After one year this would need to be renegotiated. In addition to the items above, Dr. Laudeman would be available for consulting for implementation of the advanced matching algorithm or other services for up to 30 hours per month at a rate of $175.00 per hour.
The price for all of the assets above is $50,000. Anyone wishing more information may contact me at richgosse@comcast.net or 415/479-3800.
Cordially,
Rich Gosse
Chairman, American Singles Education, Inc.
Founder, International Association of Dating Websites
