Reading IAC quarterly financials:
– New user conversion to payers is up double digits at Match, driven primarily by improvements in the mobile product. Nontraditional products. The user growth here has been phenomenal, up 90% year-over-year to over 16.5 million monthly users.
– What’s so interesting about all these monetization experiments is what it’s teaching us about dynamic pricing, or the ability to collect a lot of money from those willing to pay a lot, and a little or no money from those not willing to pay at all. For perspective, on one of these newer services, we’ve had someone pay us over $1,800 over the last 3 months.
SNAP, on the other hand, is trending in the opposite direction.
On a sequential basis, total revenues for the third quarter of 2013
decreased 5% to $3.0 million from $3.2 million for the second quarter of
2013;
— On a sequential basis, bookings for the third quarter of 2013 decreased
7% to $2.9 million from $3.1 million for the second quarter of 2013;
— Total revenues decreased 31% to $3.0 million for the third quarter of
2013 from $4.3 million for the comparable period in 2012;
— Quarterly bookings decreased 27% to $2.9 million for the third quarter
of 2013 from $4.0 million for the comparable period in 2012;
— Net loss was $1.7 million, or $0.04 per basic and diluted common share
for the third quarter of 2013 as compared with net income of $0.3
million, or $0.01 per basic and diluted common share, for the comparable
period in 2012;
— Available sources of liquidity (including cash and cash equivalents and
restricted cash) totaled $1.9 million at September 30, 2013; and
— Significant progress was made during the third quarter of 2013 with
regards to net subscriber growth, cost reductions and our conversion
rate.
Always interesting to compare Zoosk with SNAP’s Are You Interested. they both launched around the same time, took advantage of the Wild West days of early Facebook viral marketing, grew leaps and bounds and now we have Zoosk pulling $40M per quarter.
As for Match, it’s $1 billion or bust, how are they going to get there? Dynamic pricing, converting free members to freemium/paid or another acquisition?
