Mark Brooks took a stab at measuring the success of online dating. I’ve talked about this before.
He asked for comments so here they are:
The number is far north of 20 million online daters unless he is limiting his exercise to the US.
Include percentages as well as numbers.
Measurement less useful w/o breaking down goals (friendships, activity partners, casual, serious or sex).
Five million people who taking on phone does not = 5 million F2F encounters.
You have email at several million people and phone at 5 million which is backwards. You have to email before you can phone so that number would be higher.
90% of all people that meet for a date have sex? No way.
In the comments, Alexander is right, what about the divorce rate, would be interesting to hear what it is for Eharmony and Match and Yahoo.
Brian says success = I paid and I’m happy, which is more a customer satisfaction metric but still should be included.
Overall, the numbers show that online dating has a long way to to before it’s even remotely considered a success.
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