Dan Gilmore writes about the Attention Economy this week, the phrase and it’s derivatives are starting to gain hold in tech media circles. I wish I could have seen the Root Vaults database tour at eTech.
Cookies have been around since the dawn of the web. Finally we’re at the point where our clickstreams can be mined for valuable proactive services such as recommendation engines and truly targeted marketing.
It’s all about harvesting at this point. Not popular enough for the security and privacy people to complain and hack into the vault, which will happen, resulting in some not-so-nice things being unearthed about certain people.
I installed the Attention Recorder again to see how it works. For now, I record everything locally to my hard drive. My clickstream is worth a lot of money, I’ll think about sharing it when I get paid for it.
In the meantime, it reminds me of features on many dating websites. “The profile for the person you are looking is not available, here are a few other people who are similar”. Works ok but I’d like to see it function as well as Pandora, which Friendster is using now.
I don’t see any sites taking advantage of the clickstream users create as they search, browse and click around dating sites. There is a ton of value there not being taken advantage of.
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