Meetic has acquired LEXA.nl, one of the largest dating sites in the Netherlands, for $13.6 million.
Meetic founder Marc Simoncini:
LEXA was acquired by purchasing assets including 30,000 subscribers at the end of December 2005 – compared with 224,618 subscribers… the deal boosts our subscriber based by 13%. Sales came to $4.7 million in 2005, with marketing expenses of only $1.78 million.
Meetic continues to pressure Match and other major dating sites in the European Union. Congrats to Marc on what looks like a smart acquisition.
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