Traffic up 8%, pricing $59, 16,000 marriages, $80 million ad spend. IPO planned. Eharmony has stopped mentioning the number of paying members and instead publishes the number of monthly visitors as the metric. Lame but understandable as their growth has flattened out along with almost every other site in the dating category. Last public figure I read was that Eharmony had 300,000 paying members but that was many months ago.
Eharmony is becoming more blatant about their “acceptable singles” standards. I can understand not letting those under 21 join. But not being able to join the service if you have been divorced more than three times? How are they going to enforce that? They won’t match taller women with shorter men either, and don’t bother if you’re a Log Cabin Republican.
How many married couples will spend $239 on the new marriage wellness program which consists of a 310-question quiz and exercises? That’s a lot more than Match’s FindBindMind.
Employee Discount: The program seems to work. Dr. Warren took his own medicine and found out that after 47 years he didn’t know his own wife thought he wasn’t sharing all his feelings.
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